Marketing Communications

Marketing Communications provides creative print and electronic communications support for marketing functions as well as for primary academic and administrative units of Newberry College. The department provides professional services without charge to College clients and accepts projects according to College priorities, focusing on those communications directed towards external audiences.

Services include writing, editing, design, photography, and production for a wide range of communications in the areas of student recruitment, academic programming, presidential communications, alumni relations, fund raising, and public relations. The office strives to fulfill its mission by providing continuity and consistency of institutional messages; accuracy and clarity of content; effective communication of ideas to targeted audiences; creativity and quality in concept, presentation, and product; and timeliness of production and distribution.

To ensure that your needs are met, it is very important that you remember to observe the lead times for each area. Depending on the complexity of each project, lead times may vary.

 

  • Press Releases: At least 3 weeks prior to the scheduled event
  • Photography: Professional photography is available on a limited basis, with at least 2 weeks prior notice to the scheduled event
  • Webpage Development (new pages): At least 2-3 weeks prior to the expected launch date 
  • Webpage Development (updates to existing pages): At least 1-2 weeks prior to the expected launch date
  • Publications: At least 6 weeks prior to time publication is needed
  • Advertising/Marketing: At least 6 weeks prior to the scheduled campaign or event
  • Promotion Items/Give-a-ways: At least 4-6 weeks prior to the scheduled event
  • Reprints: At least 2 weeks prior to time publication is needed

 

 

 

Marketing Communications