News

College Sparks National Media Attention With Announcement of New Major

January 25, 2013

The College’s announcement of its new social media program has sparked a lot of media attention. The news spread fast about this new innovative program that is one of the only interdisciplinary programs in the nation. News outlets like USA TODAY- COLLEGE, the Huffington Post, local television stations, blogs and many international outlets featured news stories about the program.

"The whole experience has been immensely gratifying will all of the national and international press focusing on the new Social Media major here at Newberry College,” said Tania Sosiak, associate professor of graphic design and social media and founder of the new program. “It just reinforces the need for Social Media curriculum in higher education. This academic major will equip our graduates for the professional demands of the 21st century."

USA TODAY- COLLEGE reported that, Joe Oliva, a senior at Illinois, interned at a Fortune 500 company and saw how it employed a lot of people whose job titles specifically related to social media. “It’s important for universities to adapt to the current technological climate,” Oliva said. “Right now companies are looking especially for young people who are experts in social media.”

According to the McKinsey Global Institute, 72 percent of companies use social technologies in some way, and these technologies could potentially contribute $900 billion to $1.3 trillion in annual value to the economy.

"As someone engaged in the interactive marketing and social media profession, I am elated to see Newberry College recognize the future of technology by proactively offering this new major,” said Blake DuBose, president of DuBose Web Group, Newberry College class of 2005. “I think it is a wise investment, that will help Newberry graduates secure a place at the forefront of the ever-changing communications field."

Students at Newberry College will be able to declare a major or minor in social media beginning fall 2013. For more information about the social media program contact Tania Sosiak, associate professor of graphic design and social media at tania.sosiak@newberry.edu or Chris Bouknight, assistant director of admissions at chris.bouknight@newberry.edu or visit http://www.newberry.edu/academics/areasofstudy/artsandcommunications/socialmedia.aspx.

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