Students Conduct Innovative Macroeconomic Study

May 03, 2011

Newberry, SC - Macroeconomics students at Newberry College have recently completed projects conducting an economic impact study on the College and the surrounding area. One project in particular has resulted in implementation, and will be used as a prototype learning experience for the College’s new minor in Management Information Systems, which will be available this fall.

That standout project was completed by senior Business Administration major Brianna Blakely. Spending the semester interning for the Newberry Opera House, she evaluated multiple software/communication packages and developed a mobile computing marketing plan which will be implemented by the Opera House.

Under the guidance of Business Administration Professor and Department Chair Joseph Franklin, students worked in small groups to identify industries and products with high “capture ratios” and then provided unique ideas for economic growth in the area.

“This region offers an abundance of opportunity for active engagement between the College and the Community,” Newberry College President Dr. V. Scott Koerwer said. “It is exciting to see projects like these where students can enrich their own educational experience, all while contributing to the success of our business and cultural organizations.”

Some of the other student recommendations included creating new incentives for small businesses, promoting local artisans, leveraging cultural and athletic events offered through the College, and even creating more green space with walking trails and bike-friendly roads.

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