Driving Digital Transformation
Our Bachelor of Science in Digital Marketing program bridges theoretical knowledge with real-world applications. If youʼre passionate about understanding and improving the digital presence of organizations, Newberry College’s online digital marketing program will prepare you for an impactful career in the digital marketing field.
We partner with Rize Education and a national consortium of accredited colleges to offer an expanded catalog of online courses developed by leading academic experts in digital marketing and taught by faculty at other participating institutions. This innovative partnership gives students the unique opportunity to take high-quality digital marketing courses that offer a wider portfolio of skills, career pathways, and learning experiences.
APPLY FOR ADMISSION or REQUEST INFORMATION
Requirements
- Complete the Online Programs application for admission.
- Have official transcripts sent from all academic institutions from which we will be considering credits for transfer.
- Have a grade of “C” or better on any prerequisite courses for the major.
- Review your free credit evaluation and complete your Degree Completion Roadmap with your program advisor so you’ll know exactly where you stand now and what comes next.
CURRICULUM PLAN
The digital marketing online degree program requires 45 credit hours.
- ACC 210 Principles of Financial Accounting
- BUA 101 Introduction to Business
- BUA 210 Business Law
- BUA 220 Principles of Marketing
- COM 241 Introduction to Public Relations
- DGM 101 Introduction to Digital Marketing
- DGM 102 Career Navigation and Exploration in Digital Marketing
- DGM 202 Social Media Marketing, Brand Awareness & Engagement
- DGM 203 Going Viral and Growth Marketing
- DGM 300 Lifecycle and Email Marketing
- DGM 301 Digital Marketing Analytics and Experimentation
- DGM 490 Capstone: Growth Marketing and Multi-Channel Marketing
Core curriculum requirements 31-32 credit hours.
Additional elective 40-41 credit hours.
Total credit hours are required for the digital marketing program - 120 credit hours.
Completion Track Courses -- $405 per credit hour
You may be eligible for tuition assistance through the South Carolina Tuition Grant. We encourage you to complete the FAFSA (Free Application for Federal Student Aid) at https://studentaid.gov/h/apply-for-aid/fafsa
Newberry College school code: 003440
Digital Marketing Online Program Expenses
- Application fee – No fee to apply at Newberry College
- Student Services fees – Included in your tuition
- Course Resource fee – Included in your tuition
- Testing fees – Included in your tuition
- Books and Supplies – Varies by course requirements; approximately $100 -- $300 per course
- Transcript fees (transferring schools) – Varies by institution, typically $20 - $30 per school
Our admission counselors are ready to answer questions and walk you through the application process. Email onlineadmissions@newberry.edu to request assistance.
Career Possibilities
- Digital Marketing Specialist
- Digital Marketing Manager
- Corporate Communications Strategist
- Media Relations Manager
- Director of Communications
- Social Media Specialist
- Social Media Manager
