Preparing Communicators for a Competitive Field
With hands-on and thorough training across a spectrum of skills, the Bachelor of Arts in Communications prepares students for success in the competitive world of mass media. Students will learn not only the “how” of reaching audiences across a variety of media but also build critical thinking and problem-solving skills that will help to stand out, get ahead, and build a satisfying career.
What our Communications program offers:
- Teach students how to create professional-quality messages for audiences, using a variety of media and techniques to inform and persuade
- Build skills through collaborative production assignments and practicums
- Benefit from immersive training in modern, well-equipped production facilities
- Real-world experience to build valuable connections through our internship program
- Meet and speak with experienced industry professionals
Available Majors, Minors, and Concentrations
The Bachelor of Arts program in Communications offers three concentrations: Public Relations and Advertising, Sports Communications, and Journalism/Electronic Media. All students complete core courses in media writing, law and ethics, and mass communication, culminating in a senior capstone. They can also broaden their experience through a minor, double major, or study abroad.
Hands-on learning is central to the program. Every student completes a career-focused internship, often leading to professional connections and job opportunities. Students gain practical experience by producing Wolves Weekly and working with WNIR-LP FM, the student-run radio station, where they host podcasts and on-air shows. Our sports TV program, Wolves Weekly, airs on FloSports, YouTube, and the Newberry College TV channel, covering Newberry athletics and community stories.
Listen to it online here:
Major
Communications (B.A.)
Concentrations
Broadcast Media
Public Relations
Sports Communications
Minor
Communications
Requirements
Communications Major (47 hours)
Students pursuing a BA degree in Communications must complete a total of 47 semester hours in a prescribed course of study.
· Media writing
· Audio and video production
· Communications law and ethics
· A mandatory internship
· Senior seminar course
· Communications and related electives, according to area of interest
Communications majors with a concentration will meet the fundamental Communications core, with electives geared to their respective fields:
· Broadcasting
· Journalism
· Public Relations & Advertising
· Sports Communications
All Communications majors are required to complete a minor or double major, chosen in consultation with their advisers. Students may also fulfill this requirement with completion of an approved study-abroad program of at least 12 credit hours.
Communications Minor (20 hours)
The Communications minor includes 20 credit hours in:
· Media writing
· Video production
· Communications law and ethics
· Communications electives, according to area of interest
Communications majors or minors are required to have their own laptop computers, video cameras and editing software as well as a few essential accessories for video and audio production. Click here to review the Communications program buying guide to help you select appropriate, but affordable, production gear for course assignments.
Career Possibilities
- Brand Manager
- Corporate Communications Manager
- Digital Marketing Specialist/ Content Strategist
- Editor
- Integrated Marketing Communications Specialist
- Journalist/Reporter
- Market Research Analyst
- Marketing Coordinator
- Media Relations Specialist
- Music Production/Engineering
- Producer or Director
- Public Relations Specialist
- Social Media Manager
- Technical Writer
