Digital Marketing
The Bachelor of Science degree in Digital Marketing addresses 21st-century needs, blending the science of business with the art of digital communication. Grounded in a liberal arts environment, the Digital Marketing program is an interdisciplinary mix of courses in Business Administration, E-Commerce, Communications, Graphic Design, and Social Media designed for a rapidly-growing, worldwide field.
Available Majors, Minors, and Concentrations
Grounded in a liberal arts environment, the Digital Marketing program is an interdisciplinary mix of courses in Business Administration, E-Commerce, Communications, Graphic Design, and Social Media designed for a rapidly-growing, worldwide field. Digital Marketing students learn how to apply marketing principles and create effective marketing strategies to promote goods and services across Internet platforms and other electronic mediums. Students will learn how to use search engine analytics and optimization to maximize client exposure over a variety of digital media venues.
Majors:
Digital Marketing (BS)
Requirements
Students pursuing a BS degree in Digital Marketing must complete a total of 60 semester hours in a prescribed course of study.
- 3 hours: Accounting fundamentals
- 12 hours: Business administration fundamentals
- 9 hours: Media writing, public relations and research
- 9 hours: Digital marketing
- 9 hours: Graphic design
- 6 hours: Economics
- 6 hours: Management information systems
- 3 hours: Social media
- 3 hours: Statistics
Career Possibilities
- Marketing Analyst
- Customer Experience Manager
- Social Media Analyst
- Intelligent Advertiser
- Marketing Specialist
- Campaign Manager
- Digital Content Creator
Faculty
Pat Gagliano
Professor of Speech & Theatre | COL 101/102 Coordinator | Digital Marketing Program Coordinator
Matthew Kidder
Assistant Professor of Economics and Data Sciences
Jodie Peeler
Communications Program Coordinator, Professor of Communications
Gerald Seals
Associate Professor of Business and Ethics
Paul D. Smith
Assistant Professor of Business Administration
Tania Sosiak
Associate Professor of Graphic Design and Digital Marketing.